The Importance of Graphic Design in Reflecting the Vision of the Firm

Graphic design is an extremely broad concept. Among the objects of graphic design: the design of printed products (business cards, brochures, CD covers), outdoor advertising. The main function of graphic design is visual communication that conveys necessary and important information to a person using texts and images.

The Importance of Graphic Design

A person perceives 80% of information through sight. The right visual presentation will get you more attention from the potential customer. Primarily acting on the emotional component, graphic design distinguishes the product from other similar ones and increases the chance of the choice ultimately falling on it.

The design emphasizes the image of the company. There is no advertisement that does not use graphic design. Its importance is difficult to overstate. Because the success of a business often depends on the quality of its ad serving. In this direction, it should be stated that graphic design is one of the design elements that can be used in almost every field. Graphic design works reflect the vision and mission of the brand and the brand image in the most accurate way. Since each of the corporate identity works are carried out with graphic design works, these design works are of great importance for brands. In this context, it is among the most important requirements that each of the graphic design elements be prepared and designed in a holistic way with the brand so that a brand can affect its target audience and show the brand image.

Graphic Design Classification

Typography, book design, fonts.
Development of corporate identity - logo design and corporate identity, corporate identity management (guide, logobuk, brand book).
Visual communication - navigation and navigation without translation using icons.
Banners, including advertising.
Product label and packaging design.
Development of visual solutions for media products.
Web design, website development studies
The value of graphic design
The image should be attractive, attract the attention of the consumer, stimulate the expression of the necessary emotions. This is the aesthetic component of the design's purpose.

The functional part means that the message embedded in the graphic design object must be effective. The viewer should not only see the product presented to him, but also examine and remember it. Therefore, when working with graphic objects for work, a designer requires not only creativity, but also experience, along with an understanding of the tasks to be solved with the help of visualization.

The Importance of Graphic Design in Reflecting the Vision of the Firm was originally published in SyconX on Medium, where people are continuing the conversation by highlighting and responding to this story.